The skincare industry is brimming with promises of “natural,” “organic,” and “eco-friendly” products. But how do you separate the truly beneficial from the cleverly marketed? With greenwashing—misleading claims that make products seem more natural than they are—on the rise, it's essential to become a savvy label reader.
Here’s your guide to decoding skincare labels like a pro and choosing genuinely effective products like Supersalve’s organic preparations.
1. Don’t Be Fooled by Buzzwords
Marketing terms like “pure,” “green,” and “chemical-free” may sound appealing but often lack regulatory meaning. Instead of relying on front-label claims, flip the product over and analyze the ingredient list.
Genuine organic brands, like Supersalve, back their claims with transparent formulations.
2. The Ingredients List – Your Best Friend
Skincare ingredients are listed in descending order of concentration. The first five ingredients typically make up the bulk of the formula. Look for recognizable, plant-based ingredients like Calendula, Tea Tree oil, and St. John’s Wort, which are at the heart of Supersalve organic preparations.
Avoid products where beneficial botanicals appear at the very end of the list, signaling minimal inclusion.
3. Spot the Hidden Synthetics
Many products claim to be “natural” while still containing synthetic preservatives, fragrances, and stabilizers. Be cautious of:
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Parabens (e.g., methylparaben, propylparaben) – These are synthetic preservatives linked to skin irritation.
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Sulfates (e.g., sodium lauryl sulfate) – Often harsh and stripping, sulfates can disrupt the skin barrier.
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Synthetic Fragrances – If you see “fragrance” or “parfum” listed, be wary. It can indicate a mix of undisclosed chemicals. Supersalve uses essential oils like eucalyptus and clove for gentle, natural scents.
4. Know Your Certifications
Genuine organic skincare brands invest in third-party certifications. Look for labels from trusted organizations that certify organic and sustainable products.
Supersalve’s commitment to organic purity means you can trust its preparations to be free from petrochemicals and harmful additives.
5. Beware of Water as the First Ingredient
Many skincare products list water (aqua) as the first ingredient, which can mean diluted benefits. While water is essential in some formulations, a quality product will balance it with rich, active ingredients.
Supersalve’s organic creams and balms focus on nutrient-dense plant extracts instead of unnecessary fillers.
Greenwashing Alert: Be wary of products with a single "hero" organic ingredient amidst a sea of synthetic fillers. True organic skincare should showcase a high concentration of plant-based ingredients.
Conclusion: Reading skincare labels like a pro empowers you to make informed, healthy choices. Avoid greenwashing by scrutinising ingredients, looking for reputable certifications, and choosing brands like Supersalve that prioritise authenticity and effectiveness. Your skin deserves nothing but the best—so, give it the organic nourishment it craves!
NB: All Supersalve products are completely free from petrochemicals, parabens and phthalates, and are safe for the whole family, from babies to the elderly and everything in between